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US: Macy's targets millennials with activewear expansion

2013-09-09 19:50:00| Daily apparel & textile news and comment - from just-style.com

As part of efforts to grow its market share in activewear and attract more millennial shoppers aged between 13 and 30, department store retailer Macy's is to expand its athletic apparel assortment into more stores this autumn.

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