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US: Nike backs online retail analytics platform

2014-03-05 12:22:00| Daily apparel & textile news and comment - from just-style.com

Sporting goods giant Nike Inc has invested in a new online predictive analytics platform for retailers and brands, which is being piloted by the company's Converse unit as well as beach clothing specialist O'Neill.

Tags: online retail platform analytics

Category:Consumer Goods and Services

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