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US airlines' multi-million dollar investments highlight value of premium passenger loyalty

2015-05-07 17:02:02| Airlines - Topix.net

Clockwise from top left: United's OTG lounge at Newark Liberty; American Airlines' new-look Admirals Club lounge bar ; United's Club Lounge at SAN; Delta's Sky Deck at JFK Terminal 4. A traditional tool in the ploy to keep premium customers happy, airline lounges continue to be the subject of significant investment and now, in the United States, legacy carriers are engaged in a battle to outdo one another with their premium products. In the last two months alone, United Airlines and American Airlines have both announced major lounge renovation programmes.

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