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US consumers ready to buy apparel but will avoid fitting rooms

2020-05-12 14:41:00| Daily apparel & textile news and comment - from just-style.com

As stores begin to reopen across the US, a new study has found that the majority of consumers are ready to buy apparel in-store but the purchase experience will likely look much different than it did pre-coronavirus, as most are reluctant to try clothes on in dressing rooms.

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