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US: highest level in a decade for auto brand loyalty
2015-06-30 10:55:09| Auto Dealers - Topix.net
It turns out that not only US auto sales are heading towards a record run, but the same can be said about consumer loyalty, with the massive amount of new vehicle buyers that visit dealer lots sticking to the same brand as their previous purchase. These are the findings of a new study done by IHS Automotive, with the research reporting that brand among new car consumers has soared to 52.8% in the first quarter of this year.
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Category:Automotive