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US internet ad revenues reach USD 13.3 bln in Q1 - IAB

2015-06-11 23:17:00| Telecompaper Headlines

(Telecompaper) US internet ad revenues amounted to USD 13.3 billion in the first quarter, according to the latest IAB Internet Advertising Revenue Report. This new industry high represents a 16 percent increase over 2014's first quarter record-setting total of 11.4 billion. The report attributed the rise to brand and media agencies' increasing commitment to digital marketing, especially on interactive and tailored messaging.

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Category:Telecommunications

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