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US solar industry battles 'white privilege' image problem

2015-12-10 15:00:00| Climate Ark Climate Change & Global Warming Newsfeed

Reuters: Solar power companies have an image problem - and they are beginning to do something about it. Despite a sharp drop in the price of solar panels and innovative financing plans that have brought the technology to many middle income households over the past decade, it is still seen as a luxury only rich, mostly white, consumers can afford. That perception both hampers solar expansion in less affluent communities and drives political opposition to initiatives promoting greater use of solar power as...

Tags: image problem white industry

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