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Under Armour signs deal with Muhammad Ali

2015-02-19 16:17:08| Apparel - Topix.net

Under Armour Inc. has signed a deal with one of the greatest athletes in American sports history as it continues to position itself as a major threat to rival Nike Inc. Under Armour on Wednesday announced a multiyear agreement with Authentic Brands Group LLC, which manages legendary boxer Muhammad Ali . The Baltimore sportswear maker will use vintage video, photos and quotes from Ali in a marketing campaign that will launch in March.

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