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Understanding Consumers

2014-05-15 17:25:00| National Hog Farmer

By Dr. Candace Croney, Purdue University Much has been written about consumer perceptions of animal welfare and their relationships to purchasing behavior. However, what is less well-discussed is why todays consumers attend so readily to animal welfare issues, including those pertaining to species that they may have no direct connection with, such as pigs. read more

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