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Unique Inventory Listing Program Jumpstarts Dealer Marketing

2013-08-02 21:43:30| AutomotiveDigest.com - Automotive Industry News

The Background: Matt McKenna, Senior VP Of National Accounts at AutoTrader.com says: GM has a history of being ahead of the curve in the third-party shopping space, as they were the first to list CPO vehicles on our site, and we're excited to partner with them again to create yet another first in the industry that brings significant additional value to dealers and consumers. AutoTrader.com is uniquely aware that automakers and their dealers need enhanced programs to simplify and speed merchandising opportunities with consumers and GM Business Elite dealers will see the value of this first of its kind inventory listing program. [Read more]The Article Unique Inventory Listing Program Jumpstarts Dealer Marketing appeared first on Automotive Digest.

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