The United Way of the Lower Eastern Shore, which held its 11th annual CEO and United Way Campaign Coordinator Breakfast kickoff event Thursday, is a United Way kicks off 2016 campaign The United Way of the Lower Eastern Shore, which held its 11th annual CEO and United Way Campaign Coordinator Breakfast kickoff event Thursday, is a Check out this story on delmarvanow.com: http://www.delmarvanow.com/story/opinion/editorials/2015/09/10/0911shorevoicesblog/72005914/ Speakers at the 11th annual CEO & United Way Campaign Coordinators Breakfast, held Thursday, Sept.