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Up To Speed: Retailers embrace the rise of outlets

2014-10-13 17:51:04| Apparel - Topix.net

Big retailers used to keep outlets far away from their main stores, but according to a report by the Wall Street Journal, more and more of those retailers are starting to see the benefits of more overlap between outlets and full-price stores. For example, the WSJ said, some brands have decided to place full-price stores in outlet malls, they're opening outlet locations in urban spots near full-price stores, and more outlet malls are opening in and around major cities instead of in isolated areas.

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