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VIDEO: How can auto dealers measure digital success?

2015-04-30 01:08:12| AutomotiveDigest.com - Automotive Industry News

Click and learn what Jeremy Anspach of Pure Cars says about the Key Performance Indicators that successful dealers look at to decide which vehicles on the lot need a boost to consummate a sale. The key to vehicle marketing is to focus on vehicles that need advertising support. Target ads and marketing communications --  first, where online car shoppers do their research -- second, the browsers that they use -- and thirdly, to the potential buyers themselves. The questions you should ask to make that determination are: * What vehicles to market? * When to market these vehicles? * Where to market these vehicles? The Article VIDEO: How can auto dealers measure digital success? appeared first on Automotive Digest.

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