In late 2010, Van Griffith Kia of Granbury, Texas (40 miles west of Dallas-Fort Worth) decided that in order to increase its market share and sell more cars and simply to remain competitive it would need to expand its marketing activities beyond traditional media.
Van Griffith decided to invest in an Internet sales department, hiring Brad Ferris as their first Internet Sales Director.
Although Van Griffith Kia believed they had to build a social media presence, it was impossible for Brador anyone else at the dealership to invest the time necessary to do so. Several months after launch, the dealership could not seem to surpass 55 Facebook fans, despite investing many hours every week. The dealership was suffering from a negative social media ROI.
Van Griffith Kia in Granbury, Texas is just one more example of how Digital Air Strike comes to the rescue of dealerships that are struggling to make social media, reputation management and lead management services work in their Internet websites. [Read more]The Article Van Griffith Kia Used Social Media & Internet Lead Management to Increase Sales appeared first on Automotive Digest.