The publishing team of Automotive Digest recently covered The Variety TV Summit Conference in LA. Here are some marketing assessments & observations:
10 Things for Dealers to know about Hollywood TV Summit
1.Too many TV shows
2.40% more TV shows on multi-platforms than 5 years ago
3.More shows than ever being launched this summer with more risk
4.Studios & producers fishing for audiences
5.Viewers are snacking
6.TV quality has increased
7.Appointment TV is virtually gone
8.New business models every day with White Hot Content
9.TV is the best environment for premium content
10.Programmers want as much content as possible
See Summary and link to Variety Magazine for what you need to be aware of going into the last half of 2015.
The Article Variety Entertainment: TV Marketing Conference: Takeaways for Dealers & Automotive Marketers appeared first on Automotive Digest.