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Verizon Stakes a Claim on YouTube Traffic With Partial Purchase of AwesomenessTV

2016-04-06 19:53:34| IT Services - Topix.net

Verizon Communications Inc. said it agreed to buy a 24.5 percent stake in AwesomenessTV, whose YouTube channels are among the most popular on the video site, for about $160 million. AwesomenessTV, which has more than 3.6 million subscribers on YouTube, offers videos on everything from beauty tips to life advice aimed at pre-teens and young adults.

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