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Verizon creates role of chief marketing officer
2014-10-03 09:20:00| Telecompaper Headlines
(Telecompaper) Verizon Communications has named Diego Scotti its chief marketing officer from 6 Oct. 6. In the newly created role, Scotti will lead marketing efforts for all of Verizon's wireless and wireline business units and oversee all aspects of Verizon's global brand management including advertising, consumer insights, digital marketing, creative development, marketing effectiveness, media and sponsorships, social responsibility, and employee communications. Scotti comes from J.Crew where he was CMO. Before that, he worked for several print and digital media brands at Conde Nast and was previously the head of global advertising and brand management at American Express.
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Category:Telecommunications