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Vicunha measures water footprint of a pair of jeans

2019-07-08 14:10:00| Daily apparel & textile news and comment - from just-style.com

Brazilian denim giant Vicunha Textil is helping to raise awareness of water consumption in the fashion supply chain thanks to a project to measure the entire water footprint of a pair of jeans from cotton cultivation to the end consumer.

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Category:Consumer Goods and Services

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