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Video ad impressions on U.S. CTV triple in two years

2020-02-26 15:00:01| Digital TV News

In just two years, connected TV (CTV) platforms have reshaped the digital video advertising landscape, according to Extreme Reach (ER). 49% of all video ad impressions were served to CTV platforms in 2019 - more than triple the 16% served in 2017.

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