(Telecompaper) Vodafone UK CEO Jeroen Hoencamp told reporters at a dinner in London that he has set a target of returning the operator back to profit and revenue growth in 18 to 24 months, Bloomberg reports. The difficulty is the UK's highly subsidised, heavily regulated market and high penetration level, he said. Hoencamp sees improving service quality as the key to meeting the growth objective, saying "Nothing else matters if we don't focus on network. It was the one message that came through loud and clear from our customers." Vodafone is winning fewer customers than rivals O2 and EE. It came in last amongst major UK mobile carriers for call quality in the first half, according to Root Metrics. Vodafone UK is investing GBP 19 billion in its network over two years, through its Project Spring programme, building up its TV and broadband services to add to its mobile plans. Hoencamp said the UK wasn't ready for bundles of TV, web and mobile services, adding that his focus was on offering bundled services to enterprise customers, where there is clear demand.