(Telecompaper) Vodafone has announced the new 'Vodafone Firsts' global own-brand engagement strategy, as it evolves from a traditional 'badging' global sponsorship approach to a much deeper and direct interaction with customers worldwide. This new social media-led brand engagement strategy will be rolled out across all Vodafone markets during 2014. It will focus on examples of people doing remarkable things for the first time, inspired and enabled by Vodafone's technology and connectivity.