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Volvo will launch online car sales in marketing shift

2014-12-15 09:49:27| Auto Dealers - Topix.net

Volvo Cars said it will start selling vehicles online as it rolls out new models to compete with German luxury rivals such as BMW. The Swedish carmaker, controlled by China's Geely, will gradually introduce web sales and spend more on digital advertising, the company said as it outlined changes to its global marketing strategy today.

Tags: online sales car marketing

Category:Automotive

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