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Walmart, P&G, Coke Win Top Shopper Marketing Awards

2015-03-18 22:56:34| Beverages - Topix.net

While the world of end-caps and shelf signage may not get much attention from the creative community, shopper marketing truly drives sales. And this year, some of the most powerful campaigns were cooked up by Walmart, Procter & Gamble, and Coca-Cola, making them among the biggest winners of the Shopper Marketing Effie Awards.

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