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WarnerMedia trials national addressable TV with Comscore
2021-06-09 15:30:17| Digital TV News
WarnerMedia is the first to formally participate in Comscores National Addressable TV programmer trials. Starting in late 2020, WarnerMedia executed campaigns across multiple MVPD platforms, with measurement powered by Comscore (NASDAQ: SCOR).
Tags: national
trials
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