At Issue:
Even the most innovative vehicle on the planet can't make an impression if its manufacturer can't get it to consumers. That was the challenge facing the manufacturer of a cutting-edge electric car and its captive-financing division: How to convince local dealers to stock, promote and invest in services for the new vehicle.
Is there a happy ending to the electric car challenge?
Advanced analysis from Equifax IXI Services offered the impetus behind this companys marketing efficiency. Drill down further to find out how this success story unfolded and what your dealership can gain from a cost-effective tailored marketing strategy.The Article We Helped Solve a Unique Auto Lending Challenge appeared first on Automotive Digest.