Home › "We really didn't change anything, the consumer did" - just-drinks speaks to Brown-Forman US & Canada president John Hayes
 

Keywords :   


"We really didn't change anything, the consumer did" - just-drinks speaks to Brown-Forman US & Canada president John Hayes

2020-12-16 17:45:00| Daily beverage news and comment - from just-drinks.com

Earlier this week, Brown-Forman announced details of a partnership approach for its Jack Daniel's Country Cocktails brand extension in the US with Pabst Brewing Co. The news comes six months after the group rolled out in the country a three-strong Canned Cocktails line from its flagship trademark. just-drinks caught up with Brown-Forman's president for the US & Canada, John Hayes, to find out more about the company's Pabst tie-up for Jack Daniel's 28-year-old flavoured malt beverage stable.

Tags: us canada john president

Category:Food and Related Products

Latest from this category

All news
»
05.11Tropical Storm Rafael Graphics
05.11Tropical Storm Rafael Wind Speed Probabilities Number 7
05.11Tropical Storm Rafael Public Advisory Number 7
05.11Summary for Tropical Storm Rafael (AT3/AL182024)
05.11Tropical Storm Rafael Forecast Advisory Number 7
05.11Boeing strike ends as workers back 38% pay rise deal
05.11Tropical Storm Rafael Public Advisory Number 6A
05.11Summary for Tropical Storm Rafael (AT3/AL182024)
More »