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Webinar: B2B Influencer Marketing Keys to Success with Lee Odden and MarketingProfs
2020-06-01 17:25:24| Marketing and Public Relations - M&O
How do you create a B2B influencer marketing program that's built for success? Despite only 37 percent of B2B companies planning to implement an ongoing influencer marketing program, a full 77 percent of marketers say that prospects rely on advice from industry experts and 63 percent feel their marketing would have better results with an influencer program. Learn the keys to successfully build a truly scalable B2B influencer marketing program like those at Dell, SAP and LinkedIn by joining TopRank Marketing chief executive Lee Odden during his MarketingProfs webinar presentation, including free registration. MarketingProfs B2B Influencer Marketing Lee Odden Webinar Tune in on Tuesday, June 2 at 2:00 p.m. Eastern when Lee will present a live webinar presentation entitled "The Keys to Successful B2B Influencer Programs." What Will You Learn? Influencer marketing is all the rage for B2C products, but can it work for B2B marketing? Turns out, the answer is a resounding yes influencer marketing is a powerful but under-utilized tool for B2B marketers. Join Lee and learn how quality content makes influencer marketing an achievable goal. Even with growing optimism about how B2B influencers can deliver on thought leadership to lead gen marketing objectives, many B2B brands are not confident about their knowledge or skills to implement an influencer marketing program. Fortunately, the most successful brands are elevating the practice, creating a clear path to follow for companies looking to implement their own influencer programs. Join in as Lee Odden shares the latest research, strategies, and best practices to unlock success for an enterprise B2B content and influencer marketing program. You'll Learn: How to scale quality content with B2B influencers How leading B2B brands like SAP, LinkedIn, and Dell have been able to scale influence to directly impact B2B marketing results What to avoid and what to plan for to scale influencer content Learn B2B Influencer Marketing & Get Free Registration Free registration for Lee's 60-minute presentation is available here. Take advantage of this excellent opportunity to expand your B2B marketing program by joining Lee for this free live webinar. In the meantime you can learn more from Lee and others on the TopRank Marketing team by connecting with our award-winning marketing blog. If you would like to talk to us directly about how to improve your content marketing performance as we have done for B2B brands ranging from Adobe and Dell to LinkedIn and 3M, please connect with us here.
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Category:Information Technology