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What Could Off-Leasing Boom Mean in 2014?
2013-12-10 00:04:42| AutomotiveDigest.com - Automotive Industry News
Leasing turned things around for vehicle sales three years ago fueled by low interest rates, rising residual values, and sweet deals from automakers with lower monthly payments. Now, more off-lease customers are starting to return to the market. Automakers, dealers, and lenders are starting to ponder a few questions. What does it mean for brand loyalty and customer retention? Off-lease customers tend to be good for retention, but the competitive landscape is getting intense with incentives and low-priced monthly payments being promoted. General Motors entered the leasing race last month after being away for a long time. Auto lenders have been softening their underwriting standards this year. Leasing has been growing in this environment. What if lenders have gone too far? Click here to read about other issues being considered including early buyouts and the residual value environment.The Article What Could Off-Leasing Boom Mean in 2014? appeared first on Automotive Digest.
Tags: boom
Category:Automotive