je.st
news
What Dealers Can Learn About eBays Paid Search
2013-04-15 18:11:24| AutomotiveDigest.com - Automotive Industry News
By stopping eBay's paid search campaigns, buzz was generated in the digital marketing world. Its always compelling when a major brand shifts ad tactics, but a closer look at eBays decision shows it had little to do with the value of Paid Search itself. In fact, it actually reveals the importance of well-executed PPC campaigns within automotive. Here are the key lessons for dealers. 1. Start with a relevant strategy eBays PPC strategy revolved around an AdWords feature called Dynamic Keyword Insertion, which uses a snippet of code to alter ad copy automatically, depending on the keyword a searcher enters. Pushing this to the extreme, eBay served up ads in searches for almost everything, including stolen cars, severed hand, and even crack pipe. Keep reading!The Article What Dealers Can Learn About eBays Paid Search appeared first on Automotive Digest.
Tags: search
learn
paid
dealers
Category:Automotive