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What Impact Do 3rd Party Dealer Reviews Have on Dealerships?
2013-08-24 19:34:28| AutomotiveDigest.com - Automotive Industry News
The Situation: Reputation Management is a booming industry and now we can add AutoTrader.com to the growing list of automotive solutions providers who are including dealer reviews on their websites. Is this a good thing, or not so good? AutoTrader's President, Sandy Schwartz said details of how the site will rate dealerships are still being worked out. He also said AutoTrader will likely blend ratings from multiple review sites to arrive at an aggregate star rating. I feel we should be agnostic and have an open architecture where a number of ratings are used. I don't think we should be tied to just one," Schwartz said. AutoTrader.com is one of a growing number of automotive dealer services providers to initiate dealer reviews on their websites. Drill all the way down to find out key issues for your dealership and what you should be looking at today as consumers pay close attention to these reviews.The Article What Impact Do 3rd Party Dealer Reviews Have on Dealerships? appeared first on Automotive Digest.
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Category:Automotive
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