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What Your Dealership Salespeople Need to Know About New Texting Regulations
2013-11-16 22:04:52| AutomotiveDigest.com - Automotive Industry News
With the latest Telephone Consumer Protection Act (TCPA) rules settling into place, weve got to remember that not all texts are created equal. Is your dealerships texting up to snuff? Do what it takes to get therebecause 97% of texts are opened and read within 3 minutes vs. 22% of emails! First Things First: What Are the New Rules? The TCPA is often updated to reflect changes in technology and use, and the 2013 updates say Messages (phone calls and texts) must include the ability to immediately opt out effective Jan. 14, 2013 You must get unambiguous written consent before sending telemarketing calls or text messages via automatic telephone dialing systems (ATDS) effective Oct. 16, 2013 Established business relationships with consumers no longer relieve you of that written consent requirement effective Oct. 16, 2013 What can you do to stay compliant? Check out these seven pointers, then make sure you do your research and talk with an attorney for specific legal advice. The Article What Your Dealership Salespeople Need to Know About New Texting Regulations appeared first on Automotive Digest.
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Category:Automotive