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› What are the advantages of social media marketing and will it ever replace traditional media for drinks brands? - Analysis
What are the advantages of social media marketing and will it ever replace traditional media for drinks brands? - Analysis
2018-01-22 18:02:00| Daily beverage news and comment - from just-drinks.com
In the quest for authentic connections with consumers, the rise of social media has been a godsend: Never before have companies had so much data about what, when, where, how - and why - consumers buy what they buy. But, these relatively-new platforms come with their own set of unique challenges. So, when it comes to marketing, can social media ever replace traditional media for drinks brand owners? just-drinks deputy editor Lucy Britner investigates.
Tags: media
social
marketing
analysis
Category:Food and Related Products