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What can the soft drinks industry learn from The Coca-Cola Co? - Comment

2018-06-05 11:56:00| Daily beverage news and comment - from just-drinks.com

With the FIFA World Cup tournament in Russia just around the corner, the most suitable analogy when considering The Coca-Cola Co's recent performance would be to look at how the group's brands are performing on the global stage and, ultimately, decide whether the company will win or lose.

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