The best hitter on every professional baseball team and the best fisherman on every pier have one major thing in common: They have learned that skill alone wont get them to the top. What will, is their ability to get into the mind of their opponents.
We all have an idea of what we think is the best way to present products. Should we talk about products immediately after meeting the customer or after we have discovered why the customer needs them? When should we present the menu? Should we conduct a customer interview at the salespersons desk or in the F&I office? Should we use an iPad in our presentation or the traditional paper menu?
The plain answer is it really doesnt matter what I think or what you think. Its what the customer thinks that matters.
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