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What happens when a brand name becomes generic?
2015-05-04 01:31:25| Beverages - Topix.net
A 'K' in place of a 'C' can make some words seem more childish, which is great for a toy company but can be tricky for, say, a medical outfitter. But what happens when your brand name becomes so eponymous, so popular, that it becomes generic? Take a look at some of the brand names so closely associated with product types that they become household names, but overshadow their competitors.
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