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What is the business value in driving sustainable lifestyles?

2013-09-24 15:44:00| Climate Ark Climate Change & Global Warming Newsfeed

Guardian: There's something a little odd going on in the world of sustainable living. Whether it's recycling your old jeans or eating home-grown kale, consumers are increasingly up for the idea of less is more and all that jazz. Big brands too are making a great show of helping their customers take the 'smart' option. So they're chivvying us into more fuel-efficient cars and urging us into organic cotton t-shirts. The odd thing is that corporations are struggling to articulate not why we should bother with...

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