What will Diageo's Cuban rum JV mean for Pernod Ricard and Bacardi? - Comment - je.st - What will Diageo's Cuban rum JV mean for Pernod Ricard and Bacardi?

Home › What will Diageo's Cuban rum JV mean for Pernod Ricard and Bacardi? - Comment

What will Diageo's Cuban rum JV mean for Pernod Ricard and Bacardi? - Comment

Last year, I spoke to Juan Gonzalez, the head of Cuba's state-owned rum company, Cuba Ron. It was one of the most entertaining afternoons of my life.

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