Home "Who knew we'd launch in the middle of a pandemic?" - just-drinks speaks to Jade Padua, co-founder of new CBD beverage company G&Juice
 

Keywords :   


"Who knew we'd launch in the middle of a pandemic?" - just-drinks speaks to Jade Padua, co-founder of new CBD beverage company G&Juice

2020-04-23 15:39:00| Daily beverage news and comment - from just-drinks.com

The whole world may be in lockdown, but despite the coronavirus pandemic the drinks industry refuses to stop. An example is G&Juice, a Californian, hemp-derived CBD beverage start-up whose plans for the release of its first products were thrown into disarray by COVID-19. Meetings with leading retailers and distributors scheduled for Expo West were lost when the Anaheim trade show was cancelled at the last minute, potentially cutting off G&Juice's route-to-market at a crucial stage. Undaunted, the three women at the helm of G&Juice have reassessed their plans, turning to smaller outlets in California that were calling out for stress-busting CBD products in a time of national emergency. Yesterday, just-drinks spoke to G&Juice co-founder & CMO Jade Padua, currently in lockdown in her home city of Toronto, Canada, about reacting to the cancelled Anaheim show, the positives of launching during a global pandemic and what US food safety authorities have in store for CBD beverages.

Tags: company middle knew launch

Category:Food and Related Products

Latest from this category

All news

»
05.11Vodafone-Three merger could get green light, watchdog says
05.11Altice USA residential video RGUs down 77,000 in 3Q 2024
05.11Shoppers warned over luxury advent calendar scams
05.11Durable Floor Coating from HMG Paints Transforms FC United\'s SMRE Bar
05.11Teknos Poland Honored by Farby i Lakiery
05.11Xumo teams up with Target to offer Hisense Xumo TVs
05.11KT launches 8K AI-powered IPTV set-top box
05.11Tropical Storm Rafael Graphics
More »