Too many brands and businesses still try a scattershot approach at social media. They try to be everywhere and spread their efforts too thin.
Facebook's surprisingly strong statistics in terms of gender breakdown, income levels, and age diversity makes it the obvious go-to marketing platform.
Digging into the data reveals more specific and compelling reasons why your dealership should be active on Facebook, such as the fact that despite recent news coverage about how Facebook is getting older, it's still strongest in the young adult age bracket so precious to many marketers.
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