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Why J. Crew is taking on off-price giants like T.J. Maxx, Nordstrom Rack

2015-07-13 22:39:31| Apparel - Topix.net

Amid declining revenues at its flagship brand, J.Crew Group is adding a new, lower-priced division of retail stores to be called J. Crew Mercantile in a move that echoes other retailers' efforts to appeal to consumers looking for bargains. The first store is set to open in late July at The Shops at Park Lane in Dallas, with more stores planned for 2015 and 2016, although the precise number was not disclosed when the news was announced Friday.

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