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Why RTDs could spur the next wave of growth for whisky - comment

2020-08-13 12:26:00| Daily beverage news and comment - from just-drinks.com

The ready-to-drink category has emerged as the unlikely hero of the drinks world. Whisky - particularly Scotch - has been slow to capitalise on the trend, but a wealth of planned NPD could offer a lifeline for a segment that has famously struggled to connect with a younger audience. Category commentator Amy Hopkins investigates.

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