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Why Strava's explosive lockdown growth presents digital opportunities for sports drinks - comment - FREE TO ACCESS

2020-12-18 18:05:00| Daily beverage news and comment - from just-drinks.com

Digital fitness and exercise platform Strava has recently reported that it is receiving approximately 2m app registrations per month. The app's explosive popularity during lockdown periods reflects the notable consumer shift to self-managed digital fitness, as well as a promising opportunity for the suffering sports drinks market during the pandemic period.

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