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Home › Why The Macallan 2.0 is the ultimate challenge to its Scotch whisky rivals - Comment

 

Why The Macallan 2.0 is the ultimate challenge to its Scotch whisky rivals - Comment

2018-05-22 11:48:00| Daily beverage news and comment - from just-drinks.com

The opening this week of The Macallan's newly-"reimagined" Scotch whisky distillery by Edrington is a defining moment in the category, believes Neil Ridley. So, what is the knock-on effect for the rest of the Scotch industry?

Tags: comment challenge ultimate rivals

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