Home › Why are spirits brand owners still getting women wrong? - comment
 

Keywords :   


Why are spirits brand owners still getting women wrong? - comment

2020-07-27 14:28:00| Daily beverage news and comment - from just-drinks.com

The recent unveiling by Bacardi of its Plume and Petal brand backfired somewhat, with the group stirring up a social media storm with the lower-abv vodka. Spirits category commentator Richard Woodard thinks he may know what the problem was. Again.

Tags: comment women brand owners

Category:Food and Related Products

Latest from this category

All news
»
10.05How crops are being disaster-proofed
10.05'I got married on a Thursday and saved 3,000'
10.05Inland Packaging receives Molson Coors Packaging Supplier of the Year
10.05Delays warning as M25 stretch closes for the weekend
10.05AAPI-Owned Three Ships Beauty Raises $2.5 Million
10.05Post Office boss denies covering tracks
10.05Three BASF Women in Manufacturing Honored at the 2024 Women MAKE Awards
10.05BASF Invests in Expansion of Additives Plant in Nanjing
More »