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Why beer consumers care less about the detail than you do - Comment

2019-07-23 18:50:00| Daily beverage news and comment - from just-drinks.com

While brewers around the world are keen to highlight any point of differentiation from their competitors, they risk losing sight of the bigger prize. Category commentator Stephen Beaumont has a warning for those in beer focussing their efforts at the geekier end of the consumer spectrum.

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