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Home › Why brewers should think twice before ditching awards competitions - comment

 

Why brewers should think twice before ditching awards competitions - comment

2020-09-24 11:53:00| Daily beverage news and comment - from just-drinks.com

As COVID-19 has turned the flood of marketing dollars to a trickle, one major victim for drinks companies has been the entering of their brands into�category competitions. This month, beer commentator Stephen Beaumont provides advice for the brewers out there struggling with the existential question: What do awards actually do? [ more ]

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