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Why consumers are demanding more experiential marketing activations - Consumer Trends
2019-01-14 16:58:00| Daily beverage news and comment - from just-drinks.com
Flicking through a magazine over the festive break, I happened across an article that was simultaneously fascinating and depressing. Instagram-worthy museums, where people go to take selfies in front of eye-popping exhibits, or whilst floating in ball pools, are apparently taking off in America. What this highlights is how consumers want to place themselves in the centre of the story whilst having fun.
Tags: marketing
consumer
trends
consumers
Category:Food and Related Products