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Why hard seltzer's US success won't translate to Western Europe - focus
2019-11-26 14:01:00| Daily beverage news and comment - from just-drinks.com
The impressive performance of the alcoholic sparkling water category in the US has prompted virtually all and sundry to jump on the speeding train. As consumer trends and beer category maturity have combined with supportive distribution models and tax treatments, the 'seltzer boom' has come about in the country as a result of - wait for it - a perfect storm of circumstances.
Tags: hard
europe
western
focus
Category:Food and Related Products
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