Home › Why has wine failed to educate the consumer on price? Ask Jacob's Creek - comment
 

Keywords :   


Why has wine failed to educate the consumer on price? Ask Jacob's Creek - comment

2020-03-10 14:35:00| Daily beverage news and comment - from just-drinks.com

As former Diageo CEO Paul Walsh once told just-drinks: "They say, in wine, a fool and his money are easily parted." Unfortunately, for the wine category, the consumer is no fool. Chris Losh looks at Pernod Ricard's attempts to move Jacob's Creek up the value chain and finds a brand struggling under the weight of consumer perception.

Tags: price comment consumer wine

Category:Food and Related Products

Latest from this category

All news
»
28.12Starmer asks UK regulators for ideas to boost growth
28.12This Week in Agribusiness, Dec. 28, 2024
28.12This Week in Agribusiness, Dec. 28, 2024
28.12'It's still in shambles': Can Boeing come back from crisis
27.12Unitika Seeking Buyer for Nonwovens Business
27.12Iowa Pork Congress set for Jan. 22-23
27.12Contest prepares youth for careers in the swine industry
27.12Republicans name new House Ag Committee members
More »