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Why has wine failed to educate the consumer on price? Ask Jacob's Creek - comment

2020-03-10 14:35:00| Daily beverage news and comment - from just-drinks.com

As former Diageo CEO Paul Walsh once told just-drinks: "They say, in wine, a fool and his money are easily parted." Unfortunately, for the wine category, the consumer is no fool. Chris Losh looks at Pernod Ricard's attempts to move Jacob's Creek up the value chain and finds a brand struggling under the weight of consumer perception.

Tags: price comment consumer wine

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