je.st
news
Why single malt Scotch must ignore its core consumer - Comment
2019-10-15 17:35:00| Daily beverage news and comment - from just-drinks.com
Despite drawing criticism from certain quarters, the Scotch whisky category must continue to strive for greater inspiration and innovation if it is to maintain its current trajectory, argues Neil Ridley.
Tags: comment
single
core
consumer
Category:Food and Related Products
Latest from this category |
All news |
||||||||||||||||||||
|
|
||||||||||||||||||||